At 21:00 on Saturday, I replied to the email I thought was the last one. After hesitating for a few seconds, I finally picked up my computer and stepped into the elevator. I picked up my mobile phone and ordered a takeaway. Fruit, bought a box of 211-aged sugar-free Coke on JD.com, and finally put on headphones and finally entered his own world, freely traversing games, Douyin, and hot searches. With "thank you" and "thank you" after 20 minutes, a person Panama Phone Number List returned to "home" with takeaway and fruit... In the early stage, cultivate the user's mind through product, operation, marketing and other methods: think of your product as soon as you think of it. If you ask those who buy things online, what is e-commerce retail and what is local living? Most of the people will probably be confused. Maybe they know that Taobao can buy everything at most. If you Panama Phone Number List want to go to JD.com quickly, use Meituan to order takeout... The continuous upgrading of products and services, such as the recent comprehensive upgrade of Alipay, from a financial Panama Phone Number List payment platform to an open platform for digital life, will pay more attention to life services. It is planned to allow 40 million offline merchants to enter Alipay in the next three years, which is directly affected by competition.
The threat is Meituan Dianping. Then the user's mind will also be upgraded. At present, both e-commerce retail and local life services have already entered the Red Sea stage, the market dividends are gradually diminishing, and the industry growth rate is declining, especially for local services. After thinking behind closed doors, we found that whether it is Meituan or Ali, especially Ali, which started as an e-commerce business, its e-commerce retail and local life services are separated, or there is currently little connection. Is there a better way than pure e-commerce Panama Phone Number List retail or pure local life service models? The author believes that the integration of e-commerce retail and local life services will definitely be the future trend. So when local life services and e-commerce retail collide, what sparks can they collide?
Let's talk together today. 01 Scenario-based arousing consumption is and will become mainstream Now has passed the era of shopping in which the supply of goods is in short supply and relies on users to actively search for it, but arousing consumption behavior, which has become the mainstream model. Thousands of people and thousands of faces, real-time computing provides users with the most wanted products at present, and This proportion will increase. So how to evoke it? For example, the classic case of Internet popularity: Why is beer and diapers Panama Phone Number List put together? This phenomenon first appeared in Walmart supermarkets in the United States. When supermarket managers analyzed sales data, they found a puzzling phenomenon: Under certain circumstances, two seemingly unrelated items, "beer" and "wet diapers," often appeared in the same product. in the shopping basket.