Cookies are essential tools for the operation of a website, allowing you to manage certain basic functions (for example, recognizing a user or managing a shopping cart in e-commerce activities). But they also have great potential to collect personal informationon how people navigate websites, allowing you to deploy highly effective direct marketing campaigns. With cookies, for example, you can show someone targeted advertising, based on their searches on other sites they visited before entering a new web page. They also make it possible to implement marketing actions that reproduce the same message when browsing the various websites visited (so-called retargeting).
Cookies (or mechanisms based on the same principle) make it possible to know if an email marketing campaign was successful, if an email was read , how many times it was opened or transmitted to other people. Cookies, data protection legislation in Europe and impact on the rest of the world For a long time, these tools were used essentially without their knowledge by most Internet users, but things changed in 2009 when several countries (especially Image Masking Service in the EU) published regulations imposing rules for the collection of personal data through of cookies, based on providing the person with a disclosure and obtaining their consent . Some countries (the UK and the Netherlands in particular) have approached the issue with a particularly proactive approach, imposing pop-ups and banners to highlight the “cookie policy” of websites and requiring express consent for their usage. Others chose to wait and not make big changes to the consolidated browsing experience,
which didn't sit well with these "Notices to Mariners." Those who send the content of their websites to European residents are therefore required to know these rules in order to avoid any dispute from the European Authority. How to use cookies The rules at a glance In summary, the essential rules state that when accessing the home page or another page of a website, a clearly visible banner must appear , specifying certain basic elements. Specifically: it must be specified whether the site uses profiling cookies to send targeted advertising; it should be specified whether the site also uses “third-party cookies” , that is to say cookies that collect data that will be used by a site other than the one visited; it must provide a link that allows the browser to read a more complete disclosure , indicating how the cookies sent by the site are used, and specifying that it is possible to refuse to consent to their direct installation either directly or by connecting to the different websites in the case of “third-party cookies”; of the website.
I feel really very happy to have seen your this post and look forward to read so many more interesting post here.