First of all, we list the information of the five dimensions of the product as accurately as possible; Secondly, in the keywords Qatar Phone Number List of these dimensions, do creative divergence with similar meanings; Finally, arrange and combine these divergent words or words. Example: The main function of my product is to make photos more beautiful, so the five dimensions of information here are: Features: become beautiful; Trigger Qatar Phone Number List behavior: take a photo; Way of presentation; photos, pictures; Target users: young people; Identifying Features: Camera (Figure b) The information of these five dimensions can be obtained by Qatar Phone Number List approximate creative divergence (Figure c). After arranging and combining, we can get: Meitu, Meipai, Qingyan Camera, Meiyan Camera, Kacha Camera, Light Shot, Tap, etc. (Figure d). Because the combination of words and words may bring out the context and emotion, it is enough to choose the most suitable and most suitable brand name as the brand name.
The second step of brand building: brand symbols Brand symbols refer to symbols that can be remembered and recognized by users Qatar Phone Number List in the process of brand communication. Brand symbols are the most effective communication tools. The most common and familiar one is the brand visual symbol, also known as brand VI. The efficiency of the brand symbol is reflected in the easily identifiable differentiation and accurate conveying of feelings. Easy-to-recognize differentiation is easier to understand, and the feeling conveyed Qatar Phone Number List accurately means that when I receive my brand information, I can roughly feel: what type of brand is this, whether it has a long history, or is it fast fashion; Is it cold and niche, or gentle Qatar Phone Number List and considerate; whether it is facing the elite in the workplace, or a warm man at home, and so on. Effective communication not only saves the cost for consumers to know you, but also creates the possibility to generate the next action. Let's talk about VI first.
The core identification symbol in VI is LOGO. Is there any way to design LOGO graphics? Of course there is. I call this method the refactoring Qatar Phone Number List method. From the words of creative master James Webb Young, "Creativity is the recombination of old elements". Example: I ne. Before talking about brand building, we must first clarify two questions: what is a brand? Why build a brand? What is the brand? Different people have given too many Qatar Phone Number List answers to this question: Some say that the brand first originated from the seal on the product, which means that this thing belongs to itself; Some say that a brand is a name and symbol, which represents the sum of all users' perceptions of a product; Some say that a brand is an intangible Qatar Phone Number List asset with economic value; Some say that a brand is a set of specific features, benefits and services provided by sellers to buyers for a long time, and a brand is an intangible asset that brings premium and value-added to the owner.