Product-focused brochures, guides, advertisements and service information are no longer enough. In a world teeming with news and stimuli where the threshold of attention is increasingly fragile, the challenge for brands is to strike a chord with their audience, to seduce and captivate them . In other words, it means knowing how to engage them by telling a story – your brand story. The average consumer processes over 100,000 words per day. With this frantic traffic of information, the brand must choose the right words and put them together to build a coherent and recognizable narrative . Most purchases are the result of an emotional impulse rather than rational behavior.
We have so much constantly interacting media: videos, blog posts, infographics, and images, that you can maneuver on your website as well as via email or social media . Just imagine that every newsletter, post, tweet and video-pill is a new chapter in your overall storytelling mission. For this strategy to take off, you need both consistency and cohesion in your images as well as in your texts. The goal? Create an ongoing daily dialogue that conveys the story of E-Commerce Photo Editing Service an ever-evolving brand. In today's flood of communications, brands need to employ effective corporate storytelling techniques . In this blog, we bring you the five deadly sins of a business storytelling strategy. 1. Be complex and enigmatic Being long and wordy does no one any favours. This actually creates more distance between the brand and your audience. A high level of complexity is particularly common among those who work in more technical sectors (high-tech and financial or pharmaceutical fields for example), believing that it will provide substance and authority, or that it will not. there is no easier way to talk about these specific topics.
It's a misunderstanding: there are always ways to communicate with simplicity and immediacy , even on the most difficult subjects. Other barriers to good storytelling could be the use of industry- specific jargon . When a reader discovers content, they usually want to get a feel for the product first, and only then, once engaged, will they decide if they want to stick with your text or video. Complexity is the first obstacle that hinders your story and your emotional engagement , which most often depends on the immediacy of meaning. If you want your story to be authentic and immediate, keep it simple and always remember that every communication process has interference between sender and receiver of the message – just like the phone game. Avoid complicating your message further. 2. Present yourself as the best Storytelling makes it possible to weave links and relationships , and to create an emotional affinity between the consumer and the brand. Presenting yourself as the best player in the market does no good, besides making you look arrogant and unreliable. Yet there are still too many companies that present themselves as the king of the world for no apparent reason.