That's why you can't help but chop your hands when the internet celebrity live broadcasts the goods; When the mall is on sale, you buy a lot of things that you may not need; If you go to an online celebrity attraction, you can't help but take a selfie and punch in; And when it comes to Double Eleven, you will unconsciously stock up; ... For friends who do growth operations, they will build their own traffic pools through various channels; in many cases, the accuracy of traffic does not need to be too demanding, but the important thing is how to promote the conversion behavior of traffic by building specific behavior scenarios . In some scenarios, traffic may be worthless; but in other scenarios, traffic has extremely high monetization value, and it depends on how you build the scenario according to your business. 03 Going back to the question of "Will people who carry LV bags use Pinduoduo?" It depends on whether the people who carry LV bags have triggered the use of Pinduoduo? The most likely answer to this question is: yes. For example, buying some one-time Bulk SMS Service products by yourself, helping relatives and friends to bargain for a group, or seeing the Pinduoduo Double 110 billion promotion... And the frequency of users' use of Pinduoduo actually depends on triggering such specific Frequency of stimulus scenarios. The key to this problem is that the scene of using Pinduoduo is not contradictory to the scene of carrying LV bags. Likes to take advantage, pays attention to cost performance, and can’t resist the social pressure of friends asking for bargaining... These basic human instincts will not disappear because users usually carry LV bags to and from get off work. Therefore, we also oppose the thinking mode that opposes the two things of backing LV and using Pinduoduo. 04 All in all, the most important trigger of consumption behavior is the construction of consumption scenarios, followed by more detailed user portrait effects. We have also said before that when consumers buy a product, two factors determine: Physical value: whether the product itself is worth buying, whether it can meet your needs, and whether the price is appropriate is a rational dimension; Psychological value: It is expressed as the one who decides to pay, the psychological premium that your consumption behavior itself gives you, usually expressed as "you will feel good when you buy it", which is a psychological dimension. The former (physical value) is determined by the user portrait and the product itself, and the latter (psychological value) is inspired by the scene atmosphere. In addition to solving the information asymmetry between supply and demand, marketing/operation itself is mainly used to create a consumption atmosphere and create consumption scenarios.
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