根据移动营销平台 CleverTap 向 Marketing Dive 提供 手机号码大全列表 的一份新报告，67% 的 OTT 服务应用程序在前两周内“流失”，即不用于播放媒体的应 手机号码大全列表 用程序.该报告分析了 87 亿个数据点。这些应用在 7 天后的用户平均留存率为 41.8%。其他调查结果包括 43% 的应用在下载后一个月就被放弃，只有 26% 的新 OTT 应用用户在第一个月至少与媒体互动 3 次。 78% 的 OTT 应用新用户在一周内注册，新用户在首次启动应用后平均需要 8 分钟注册。 OTT 应用程序上的推送通知的平均点击率为 5%。杂货商如何在不确定时期保持客户活跃 了
解杂货零售商如何在 2022 年通过有效的营销策略 手机号码大全列表 增加收入。立即下载 Dive Insight：CleverTap 研究揭示了几种观看行为，这可以帮助营销人员与平台上的观众互动并提高留存率.通过推送通知、应用内个性化推荐和提供激励来改善用户体验并 手机号码大全列表 提供独特的交互，这些都是营销人员可以与 OTT 应用用户实时互动以防止如此高的流失率和提高保留率的方式。越来越多的消费者选择在 Netflix、Amazon Prime Video 和 Hulu 等 OTT 应用上流式传输内容。根据视频广告局的一份报告，超过 4900 万（占美国 53% 的家庭）订阅了至少一项 OTT 服务，平均每月 19 天、每天 2.2 小时消费内容。随着服务争夺观众，OTT 领域的竞争变得
更加激烈。尽管随着消费者采用率的提高以及服务 手机号码大全列表 开始提供更多广告机会，营销人员正在加大对 OTT 的投资，但 CleverTap 的研究表明，在客户流失率较高的情况下，在决定使用哪些平台方面，它仍然是一个非常开放的市场。根据麦格纳上 手机号码大全列表 个月发布的 2018 年美国广告预测秋季更新，预计 2018 年 OTT TV 的广告支出将增长 40% 至 20 亿美元。 Magna 还报告称，今年 80% 的美国家庭将可以通过 OTT 访问。推荐阅读 2018 年 OTT 广告支出将猛增 40% 至 20 亿美元，Magna 发现 作者：Erica Sweeney • 2018 年 9 月 24 日
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