The whole process of conversion After finding the North Star indicator of your business, the next thing to do is to sort out the entire conversion process, sort out and sort out the key executive email list nodes in the entire conversion process. What is the whole conversion process of To C operation? I think you should think: AARRR model, acquire users - increase retention rate - increase activity - gain revenue - self-propagation. Similarly, To B executive email list operations will also have such a complete conversion process: acquiring customers.
Paying conversion - customer service. Here, I take a marketing SAAS product as an example, and specifically talk about a thinking logic of the whole executive email list process of To B operation: The company started to cover the ground by forming a ground push team to attract new customers; After the ground is covered, it is conversion, and the conversion merchants begin to register and use the company's SAAS products; In the process of using the company's products, the merchants begin to train the merchants and executive email list answer various questions of the merchants in the process of using the products. After the merchant has used the product for free for a period of time, it begins to guide the merchant to pay.
After the merchant pays, provide various service support to the merchant; In the process of using the product, the merchant feels good, and after the renewal period, the executive email list merchant pays again to purchase the enterprise service; The above is my thinking logic about the whole process of a To B business operation. The thinking logic of the whole process of To B operation is a general way of thinking in the To B field. To B products with different executive email list business models will have their own emphasis on operation, and the corresponding practices will also be different. How different, I will not go into details here, I will explain in detail in the next module of the article.